%0 Journal Article %1 viswanathan2007fsg %A Viswanathan, N.K. %A Dickson, P.R. %D 2007 %I Emerald Group Publishing Limited %J International Marketing Review %K MBA internationalization marketing marketing_communication marketing_strategy modelling %N 1 %P 46--63 %T The fundamentals of standardizing global marketing strategy %U http://dx.doi.org/10.1108/02651330710727187 %V 24

@article{viswanathan2007fsg, added-at = {2008-03-29T11:06:03.000+0100}, author = {Viswanathan, N.K. and Dickson, P.R.}, biburl = {https://www.bibsonomy.org/bibtex/25cc3fe2834ed0615fe189757ba908ac7/acf}, interhash = {1808ccf749de1ce951c31ea8d96e33be}, intrahash = {5cc3fe2834ed0615fe189757ba908ac7}, journal = {International Marketing Review}, keywords = {MBA internationalization marketing marketing_communication marketing_strategy modelling}, number = 1, pages = {46--63}, publisher = {Emerald Group Publishing Limited}, timestamp = {2008-03-29T11:06:03.000+0100}, title = {{The fundamentals of standardizing global marketing strategy}}, url = {http://dx.doi.org/10.1108/02651330710727187}, volume = 24, year = 2007 }