%0 Conference Paper %1 kowatschEtAl2008 %A Kowatsch, Tobias %A Maass, Wolfgang %A Filler, Andreas %A Janzen, Sabine %B 7th International Conference on Mobile Business (ICMB 2008) %D 2008 %I IEEE Press %K agent bundling mobile products recommendation smart strategy %P 181-190 %T Knowledge-based Bundling of Smart Products on a Mobile Recommendation Agent %X Mobile technologies have the potential to change not only brick-and-mortar stores but also the way, how customers interact with physical products. They enable operational agility by means of improved availability and quality of information required by customers for in-store purchase decisions. In this paper, we show how an in-store bundling scenario can be supported by semantically enriched products (denoted as smart products) that provide dynamic product information through the use of mobile recommendation agents (MRA). We introduce therefore the concept of knowledge-based bundling that relies on smart products and MRA. In addition, we developed a MRA and evaluated its user acceptance for product bundle purchases. For this purpose, a lab experiment was conducted (n=37), which resulted in some design enhancements and promising adoption rates.

@inproceedings{kowatschEtAl2008, abstract = {Mobile technologies have the potential to change not only brick-and-mortar stores but also the way, how customers interact with physical products. They enable operational agility by means of improved availability and quality of information required by customers for in-store purchase decisions. In this paper, we show how an in-store bundling scenario can be supported by semantically enriched products (denoted as smart products) that provide dynamic product information through the use of mobile recommendation agents (MRA). We introduce therefore the concept of knowledge-based bundling that relies on smart products and MRA. In addition, we developed a MRA and evaluated its user acceptance for product bundle purchases. For this purpose, a lab experiment was conducted (n=37), which resulted in some design enhancements and promising adoption rates.}, added-at = {2009-07-12T19:35:52.000+0200}, author = {Kowatsch, Tobias and Maass, Wolfgang and Filler, Andreas and Janzen, Sabine}, biburl = {https://www.bibsonomy.org/bibtex/2817ec7e7684a71beb1d9cc853774ff27/kowatsch}, booktitle = {7th International Conference on Mobile Business (ICMB 2008)}, description = {ISBN 978-0-7695-3260-8/08}, interhash = {84d6a166e733d00ba1712f93f7c8cf0d}, intrahash = {817ec7e7684a71beb1d9cc853774ff27}, keywords = {agent bundling mobile products recommendation smart strategy}, pages = {181-190}, publisher = {IEEE Press}, timestamp = {2009-07-12T19:35:52.000+0200}, title = {Knowledge-based Bundling of Smart Products on a Mobile Recommendation Agent}, year = 2008 }