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%0 Generic
%1 WaGfKlS12
%A Wagner, Ralf
%C 36th Annual Conference of the German Classification Society (GfKl) in Hildesheim
%D 2012
%K 2012 Direktmarketing_im_Wandel contributed_talk speech
%T The Dark Side of Marketing Communication: Grouping Consumers with Respect to Their Reactance Behavior
%U http://147.172.223.251/gfkl2012/proceedingsGfKl2012GroupedByAreas.pdf#page=162
@conference{WaGfKlS12,
added-at = {2010-08-03T11:29:28.000+0200},
address = {36th Annual Conference of the German Classification Society (GfKl) in Hildesheim},
author = {Wagner, Ralf},
biburl = {https://www.bibsonomy.org/bibtex/2ff54541532aadd3c783ec336a9988222/rwagner},
interhash = {854942f3be0502bce51db96d978f70b4},
intrahash = {ff54541532aadd3c783ec336a9988222},
keywords = {2012 Direktmarketing_im_Wandel contributed_talk speech},
month = {August},
timestamp = {2013-04-17T15:44:12.000+0200},
title = {The Dark Side of Marketing Communication: Grouping Consumers with Respect to Their Reactance Behavior},
url = {http://147.172.223.251/gfkl2012/proceedingsGfKl2012GroupedByAreas.pdf#page=162},
year = 2012
}
