Zusammenfassung
We present a case study of the online education and public outreach (EPO)
program of The Dark Energy Survey (DES). We believe DES EPO is unique at this
scale in astronomy, as it evolved organically from scientists' volunteerism. We
find that DES EPO online products reach 2,500 social media users on average per
post; 94\% of these users are predisposed to science-related topics. We find
projects which require scientist participation and collaboration support are
most successful when they capitalize on participating scientists' hobbies.
Throughout the article, we present recommendations for others interested in
facilitating EPO for large science collaborations.
Nutzer