Please log in to take part in the discussion (add own reviews or comments).
Cite this publication
More citation styles
- please select -
%0 Book
%1 GVK024118397
%A Landwehr, Rainer
%B Schriften zu Marketing und Management
%C Frankfurt am Main u.a.
%D 1988
%I Lang
%K Internationales_Marketing Kraftfahrzeugindustrie Standardisierung Werbebudget
%N 13
%T Standardisierung der internationalen Werbeplanung
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+024118397&sourceid=fbw_bibsonomy
%@ 3820413715
@book{GVK024118397,
added-at = {2009-08-21T09:49:34.000+0200},
address = {Frankfurt am Main u.a.},
author = {Landwehr, {Rainer}},
biburl = {https://www.bibsonomy.org/bibtex/29a84d88fedaaa078f8d3f875f864d64c/fbw_hannover},
interhash = {86a7e955e2e330264cc308529372f2e0},
intrahash = {9a84d88fedaaa078f8d3f875f864d64c},
isbn = {3820413715},
keywords = {Internationales_Marketing Kraftfahrzeugindustrie Standardisierung Werbebudget},
number = 13,
pagetotal = {XX,296},
ppn_gvk = {024118397},
publisher = {Lang},
series = {Schriften zu Marketing und Management},
subtitle = {eine Untersuchung der Prozeßstandardisierung am Beispiel der Werbebudgetierung im Automobilmarkt},
timestamp = {2009-08-21T09:49:59.000+0200},
title = {Standardisierung der internationalen Werbeplanung},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+024118397&sourceid=fbw_bibsonomy},
year = 1988
}