%0 Conference Paper %1 conf/pacis/ChengQ18 %A Cheng, Yue %A Qiu, Lingyun %B PACIS %D 2018 %E Hirano, Masaaki %E Myers, Michael D. %E Kijima, Kyoichi %E Tanabu, Motonari %E Senoo, Dai %K dblp %P 115 %T Persuading Consumers into Buying E-books: The Mediating Role of Perceived Effort. %U http://dblp.uni-trier.de/db/conf/pacis/pacis2018.html#ChengQ18

@inproceedings{conf/pacis/ChengQ18, added-at = {2018-11-07T00:00:00.000+0100}, author = {Cheng, Yue and Qiu, Lingyun}, biburl = {https://www.bibsonomy.org/bibtex/26670c7c4fb6950e437fef22b6b35eec6/dblp}, booktitle = {PACIS}, crossref = {conf/pacis/2018}, editor = {Hirano, Masaaki and Myers, Michael D. and Kijima, Kyoichi and Tanabu, Motonari and Senoo, Dai}, ee = {https://aisel.aisnet.org/pacis2018/115}, interhash = {886f1b55dbb425a15f02d1a4b87d86de}, intrahash = {6670c7c4fb6950e437fef22b6b35eec6}, keywords = {dblp}, pages = 115, timestamp = {2018-11-08T11:37:08.000+0100}, title = {Persuading Consumers into Buying E-books: The Mediating Role of Perceived Effort.}, url = {http://dblp.uni-trier.de/db/conf/pacis/pacis2018.html#ChengQ18}, year = 2018 }