Article,
Marketing Planning and its Types
CENTRAL ASIAN JOURNAL OF INNOVATIONS ON TOURISM MANAGEMENT AND FINANCE, (2022)
Abstract
Enterprises during their development, have applied different concepts in their business, depending on the time, conditions and opportunities. The very understanding of the marketing concept is one of the most relevant dimensions in the enterprise business. To properly understand the key concept of marketing, it must be emphasized that the activities of the enterprise have a beginning and an end to the consumer. The enterprise through marketing identifies needs and requirements, analyses and follows them until they are met. According to the marketing concept, the focus of all enterprise commitments is the market, respectively the consumer. The company will not be successful in its business, if it does not carry out research, market research for the market and the consumer in advance. In today's conditions of technical-technological development and high level of developmental perfection it is possible to produce everything. A special problem is where and how the products and services will be placed. Undoubtedly, marketing has its primary role and function for solving this problem.
