%0 Conference Paper %1 conf/worldcist/JinL16 %A Jin, Bih-Huang %A Li, Yung-Ming %B WorldCIST (1) %D 2016 %E Rocha, Álvaro %E Correia, Ana Maria Ramalho %E Adeli, Hojjat %E Reis, Luís Paulo %E Teixeira, Marcelo Mendonça %I Springer %K dblp %P 39-45 %T The Role of Information, Experience and Participation in Building Brand Equity on Social Media. %U http://dblp.uni-trier.de/db/conf/worldcist/worldcist2016-1.html#JinL16 %V 444 %@ 978-3-319-31231-6

@inproceedings{conf/worldcist/JinL16, added-at = {2017-05-21T00:00:00.000+0200}, author = {Jin, Bih-Huang and Li, Yung-Ming}, biburl = {https://www.bibsonomy.org/bibtex/24f1e5d66e6c465fb4f0a76aa93f15f89/dblp}, booktitle = {WorldCIST (1)}, crossref = {conf/worldcist/2016-1}, editor = {Rocha, Álvaro and Correia, Ana Maria Ramalho and Adeli, Hojjat and Reis, Luís Paulo and Teixeira, Marcelo Mendonça}, ee = {https://doi.org/10.1007/978-3-319-31232-3_4}, interhash = {976df8cbc7b9154c6d60e30d4bb0698a}, intrahash = {4f1e5d66e6c465fb4f0a76aa93f15f89}, isbn = {978-3-319-31231-6}, keywords = {dblp}, pages = {39-45}, publisher = {Springer}, series = {Advances in Intelligent Systems and Computing}, timestamp = {2020-10-22T11:37:14.000+0200}, title = {The Role of Information, Experience and Participation in Building Brand Equity on Social Media.}, url = {http://dblp.uni-trier.de/db/conf/worldcist/worldcist2016-1.html#JinL16}, volume = 444, year = 2016 }