%0 Conference Paper %1 conf/ita/EshghiPSVZDS17 %A Eshghi, Soheil %A Preciado, Victor M. %A Sarkar, Saswati %A Venkatesh, Santosh S. %A Zhao, Qing %A D'Souza, Raissa M. %A Swami, Ananthram %B ITA %D 2017 %I IEEE %K dblp %P 1-10 %T Spread, then target, and advertise in waves: Optimal capital allocation across advertising channels. %U http://dblp.uni-trier.de/db/conf/ita/ita2017.html#EshghiPSVZDS17 %@ 978-1-5090-5293-6

@inproceedings{conf/ita/EshghiPSVZDS17, added-at = {2019-07-14T00:00:00.000+0200}, author = {Eshghi, Soheil and Preciado, Victor M. and Sarkar, Saswati and Venkatesh, Santosh S. and Zhao, Qing and D'Souza, Raissa M. and Swami, Ananthram}, biburl = {https://www.bibsonomy.org/bibtex/211821b7021710e2c4bf3c54ca65aefcf/dblp}, booktitle = {ITA}, crossref = {conf/ita/2017}, ee = {https://doi.org/10.1109/ITA.2017.8023469}, interhash = {97f335e4330145d8d4f960332131c56c}, intrahash = {11821b7021710e2c4bf3c54ca65aefcf}, isbn = {978-1-5090-5293-6}, keywords = {dblp}, pages = {1-10}, publisher = {IEEE}, timestamp = {2019-07-16T11:50:28.000+0200}, title = {Spread, then target, and advertise in waves: Optimal capital allocation across advertising channels.}, url = {http://dblp.uni-trier.de/db/conf/ita/ita2017.html#EshghiPSVZDS17}, year = 2017 }