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%0 Conference Paper
%1 conf/ita/EshghiPSVZDS17
%A Eshghi, Soheil
%A Preciado, Victor M.
%A Sarkar, Saswati
%A Venkatesh, Santosh S.
%A Zhao, Qing
%A D'Souza, Raissa M.
%A Swami, Ananthram
%B ITA
%D 2017
%I IEEE
%K dblp
%P 1-10
%T Spread, then target, and advertise in waves: Optimal capital allocation across advertising channels.
%U http://dblp.uni-trier.de/db/conf/ita/ita2017.html#EshghiPSVZDS17
%@ 978-1-5090-5293-6
@inproceedings{conf/ita/EshghiPSVZDS17,
added-at = {2019-07-14T00:00:00.000+0200},
author = {Eshghi, Soheil and Preciado, Victor M. and Sarkar, Saswati and Venkatesh, Santosh S. and Zhao, Qing and D'Souza, Raissa M. and Swami, Ananthram},
biburl = {https://www.bibsonomy.org/bibtex/211821b7021710e2c4bf3c54ca65aefcf/dblp},
booktitle = {ITA},
crossref = {conf/ita/2017},
ee = {https://doi.org/10.1109/ITA.2017.8023469},
interhash = {97f335e4330145d8d4f960332131c56c},
intrahash = {11821b7021710e2c4bf3c54ca65aefcf},
isbn = {978-1-5090-5293-6},
keywords = {dblp},
pages = {1-10},
publisher = {IEEE},
timestamp = {2019-07-16T11:50:28.000+0200},
title = {Spread, then target, and advertise in waves: Optimal capital allocation across advertising channels.},
url = {http://dblp.uni-trier.de/db/conf/ita/ita2017.html#EshghiPSVZDS17},
year = 2017
}