%0 Book %1 GVK128842873 %A Link, Jörg %A Hildebrand, Volker %C München %D 1993 %I Vahlen %K Betriebliche_Information_und_Kommunikation CAS Datenbank Direktmarketing Marketing Marketing-Informationssystem Marketingpolitik %T Database Marketing und Computer aided selling %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+128842873&sourceid=fbw_bibsonomy %@ 3800617838

@book{GVK128842873, added-at = {2009-08-21T09:59:23.000+0200}, address = {München}, author = {Link, {Jörg} and Hildebrand, {Volker}}, biburl = {https://www.bibsonomy.org/bibtex/26f8101109778de49ebce95dd89c3dbf5/fbw_hannover}, interhash = {9f9a4b86e1a3b05ef9caa5013e6c8a5c}, intrahash = {6f8101109778de49ebce95dd89c3dbf5}, isbn = {3800617838}, keywords = {Betriebliche_Information_und_Kommunikation CAS Datenbank Direktmarketing Marketing Marketing-Informationssystem Marketingpolitik}, pagetotal = {XVI, 212}, ppn_gvk = {128842873}, publisher = {Vahlen}, subtitle = {strategische Wettbewerbsvorteile durch neue informationstechnologische Systemkonzeptionen}, timestamp = {2009-08-21T10:01:33.000+0200}, title = {Database Marketing und Computer aided selling}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+128842873&sourceid=fbw_bibsonomy}, year = 1993 }