%0 Journal Article %1 journals/chb/ChenSYKF24 %A Chen, Hongquan %A Shao, Bingjia %A Yang, Xuemei %A Kang, Weiyao %A Fan, Wenfang %D 2024 %J Comput. Hum. Behav. %K dblp %P 108216 %T Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers. %U http://dblp.uni-trier.de/db/journals/chb/chb156.html#ChenSYKF24 %V 156

@article{journals/chb/ChenSYKF24, added-at = {2024-05-31T00:00:00.000+0200}, author = {Chen, Hongquan and Shao, Bingjia and Yang, Xuemei and Kang, Weiyao and Fan, Wenfang}, biburl = {https://www.bibsonomy.org/bibtex/29366fe00be9e96b4e7d9d6f41ced88b4/dblp}, ee = {https://doi.org/10.1016/j.chb.2024.108216}, interhash = {a08e9d562a2e6abb720185433c094f70}, intrahash = {9366fe00be9e96b4e7d9d6f41ced88b4}, journal = {Comput. Hum. Behav.}, keywords = {dblp}, pages = 108216, timestamp = {2024-06-03T07:15:04.000+0200}, title = {Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers.}, url = {http://dblp.uni-trier.de/db/journals/chb/chb156.html#ChenSYKF24}, volume = 156, year = 2024 }