%0 Book %1 GVK485618559 %A Fill, Chris %C Harlow u.a. %D 2006 %I Pearson Education LTD %K Communication_in_marketing Kommunikation Marketing Marketing_channels Sales_promotion %T Marketing communications %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+485618559&sourceid=fbw_bibsonomy %7 4. ed. %@ 0273687727

@book{GVK485618559, added-at = {2009-08-21T12:19:46.000+0200}, address = {Harlow [u.a.]}, author = {Fill, {Chris}}, biburl = {https://www.bibsonomy.org/bibtex/2137103d1d8ba8dcd98f872f90d0fe1cf/fbw_hannover}, edition = {4. ed.}, interhash = {a113d0a9da6fb7df8c1fdd4422930650}, intrahash = {137103d1d8ba8dcd98f872f90d0fe1cf}, isbn = {0273687727}, keywords = {Communication_in_marketing Kommunikation Marketing Marketing_channels Sales_promotion}, pagetotal = {XXXVII, 911}, ppn_gvk = {485618559}, publisher = {Pearson Education LTD}, subtitle = {engagements, strategies and practice}, timestamp = {2009-08-21T12:20:01.000+0200}, title = {Marketing communications}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+485618559&sourceid=fbw_bibsonomy}, year = 2006 }