%0 Book %1 GVK19467391X %A Kotler, Philip %B The Prentice-Hall international series in marketing %C Upper Saddle River, NJ %D 1997 %I Prentice Hall %K Marketing Unternehmensführung %T Marketing management %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+19467391X&sourceid=fbw_bibsonomy %7 9. ed. %@ 0132435101

@book{GVK19467391X, added-at = {2009-08-21T10:31:17.000+0200}, address = {Upper Saddle River, NJ}, author = {Kotler, {Philip}}, biburl = {https://www.bibsonomy.org/bibtex/2cce263636253eff719eb6c7b9b11cd58/fbw_hannover}, edition = {9. ed.}, interhash = {a574e831d8af6d2a968259ef647b9acd}, intrahash = {cce263636253eff719eb6c7b9b11cd58}, isbn = {0132435101}, keywords = {Marketing Unternehmensführung}, pagetotal = {Getr. Zählung [ca. 810 S.]}, ppn_gvk = {19467391X}, publisher = {Prentice Hall}, series = {The Prentice-Hall international series in marketing}, subtitle = {analysis, planning, implementation, and control}, timestamp = {2009-08-21T10:32:12.000+0200}, title = {Marketing management}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+19467391X&sourceid=fbw_bibsonomy}, year = 1997 }