%0 Journal Article %1 argenti_corporate_1996 %A Argenti, Paul A. %D 1996 %J Management Communication Quarterly %K disciplinarity intellectual internalist public-relations %N 1 %P 73--97 %R 10.1177/0893318996010001005 %T Corporate Communication as a Discipline: Towards a Definition %V 10 %X Of the four disciplines under discussion in this special edition of Management Communication Quarterly, corporate communication is both the newest and perhaps the least understood. It is also the only one of the four that is specifically related to a functional area within organizations. This position article will first define the field of corporate communication as a discipline, then look at how it relates to the other subdisciplines under consideration (management communication, business communication, and organizational communication). The article will also focus on how corporate communication research is evolving.

@article{argenti_corporate_1996, abstract = {Of the four disciplines under discussion in this special edition of Management Communication Quarterly, corporate communication is both the newest and perhaps the least understood. It is also the only one of the four that is specifically related to a functional area within organizations. This position article will first define the field of corporate communication as a discipline, then look at how it relates to the other subdisciplines under consideration (management communication, business communication, and organizational communication). The article will also focus on how corporate communication research is evolving.}, added-at = {2019-08-29T01:56:31.000+0200}, author = {Argenti, Paul A.}, biburl = {https://www.bibsonomy.org/bibtex/2062f388ed6a894daa3b7d3c1246ad6aa/jpooley}, doi = {10.1177/0893318996010001005}, interhash = {1a5f25c1760df948f8c1ef217805af8d}, intrahash = {062f388ed6a894daa3b7d3c1246ad6aa}, issn = {1552-6798}, journal = {Management Communication Quarterly}, keywords = {disciplinarity intellectual internalist public-relations}, month = aug, number = 1, pages = {73--97}, timestamp = {2019-08-29T01:56:31.000+0200}, title = {Corporate {{Communication}} as a {{Discipline}}: {{Towards}} a {{Definition}}}, volume = 10, year = 1996 }