%0 Journal Article %1 katz_two-step_1957 %A Katz, Elihu %D 1957 %J Public Opinion Quarterly %K basr columbia intellectual internalist interpersonal-communication powerful-to-limited-effects small-groups sociology united-states %N 1 %P 61--78 %R 10.1086/266687 %T The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis %V 21 %X The hypothesis that '' ideas often flow from radio and print to opinion leaders and from these to the less active sections of the population'' has been tested in several successive studies. Each study has attempted a different solution to the problem of how to take account of interpersonal relations in the traditional design of survey research. As a result, the original hypothesis is largely corroborated and considerably refined

@article{katz_two-step_1957, abstract = {The hypothesis that '' ideas often flow from radio and print to opinion leaders and from these to the less active sections of the population'' has been tested in several successive studies. Each study has attempted a different solution to the problem of how to take account of interpersonal relations in the traditional design of survey research. As a result, the original hypothesis is largely corroborated and considerably refined}, added-at = {2019-08-29T01:56:31.000+0200}, author = {Katz, Elihu}, biburl = {https://www.bibsonomy.org/bibtex/27f29e62d66cc81d7a8def642c208e655/jpooley}, doi = {10.1086/266687}, interhash = {1a5f264cef1ad28d9480808ec8d7346d}, intrahash = {7f29e62d66cc81d7a8def642c208e655}, journal = {Public Opinion Quarterly}, keywords = {basr columbia intellectual internalist interpersonal-communication powerful-to-limited-effects small-groups sociology united-states}, number = 1, pages = {61--78}, timestamp = {2019-08-29T01:56:31.000+0200}, title = {The {{Two}}-{{Step Flow}} of {{Communication}}: {{An Up}}-{{To}}-{{Date Report}} on an {{Hypothesis}}}, volume = 21, year = 1957 }