%0 Journal Article %1 journals/mansci/RhoumaZ18 %A Rhouma, Tarek Ben %A Zaccour, Georges %D 2018 %J Manag. Sci. %K dblp %N 6 %P 2609-2627 %T Optimal Marketing Strategies for the Acquisition and Retention of Service Subscribers. %U http://dblp.uni-trier.de/db/journals/mansci/mansci64.html#RhoumaZ18 %V 64

@article{journals/mansci/RhoumaZ18, added-at = {2020-06-30T00:00:00.000+0200}, author = {Rhouma, Tarek Ben and Zaccour, Georges}, biburl = {https://www.bibsonomy.org/bibtex/21ef743ee7a87b774a527e4a407ecd80b/dblp}, ee = {https://doi.org/10.1287/mnsc.2017.2752}, interhash = {acc47778995c49d7d183d13a31b25680}, intrahash = {1ef743ee7a87b774a527e4a407ecd80b}, journal = {Manag. Sci.}, keywords = {dblp}, number = 6, pages = {2609-2627}, timestamp = {2020-07-01T11:41:08.000+0200}, title = {Optimal Marketing Strategies for the Acquisition and Retention of Service Subscribers.}, url = {http://dblp.uni-trier.de/db/journals/mansci/mansci64.html#RhoumaZ18}, volume = 64, year = 2018 }