%0 Book %1 GVK19310525X %A Schlossberg, Howard %B Global marketing perspectives %C Cambridge, Mass. u.a. %D 1996 %I Blackwell Business %K Marketing Promotion_(Public_relations) Sports United_States %T Sports marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+19310525X&sourceid=fbw_bibsonomy %@ 1557865906

@book{GVK19310525X, added-at = {2009-08-21T10:31:17.000+0200}, address = {Cambridge, Mass. [u.a.]}, author = {Schlossberg, {Howard}}, biburl = {https://www.bibsonomy.org/bibtex/27bda91b9088a71309c1ac778c08bcf26/fbw_hannover}, interhash = {1b0262bd23c8f44dfd9d2c364bb9f3cf}, intrahash = {7bda91b9088a71309c1ac778c08bcf26}, isbn = {1557865906}, keywords = {Marketing Promotion_(Public_relations) Sports United_States}, pagetotal = {XII, 214}, ppn_gvk = {19310525X}, publisher = {Blackwell Business}, series = {Global marketing perspectives}, timestamp = {2009-08-21T10:32:02.000+0200}, title = {Sports marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+19310525X&sourceid=fbw_bibsonomy}, year = 1996 }