Zusammenfassung
Purpose - To trace the rationale, features, development and application
of the Balanced Scorecard (BSC) over the past ten years, to provide
a critical review of its key problematic effects, and to suggest
a future direction.
Design/methodology/approach - The shift from the industrial to the
innovation economy provides a background to identifying five major
problem areas of the BSC which are then discussed with reference
to selected case examples. An alternative systemic scorecard is then
proposed.
Findings - The tyranny of the BSC as a measurement “straightjacket�
is beginning to jeopardize the survival of firms, hinders much-needed
business ecosystem innovation, thereby negatively affecting customer
value rejuvenation, shareholders' benefits, other stakeholders as
well as societal benefits in general. A more systemic alternative
is proposed.
Research limitations/implications - Future research might focus on
further development of the systemic scorecard in different industries
and organisational settings with detailed systemic measurement techniques.
Practical implications - Rather than relying on the static BSC, it
would be more effective to adopt a systemic perspective in measuring/managing
intangible assets.
Originality/value - An alternative to the BSC is proposed that involves
radical change in its underlying assumptions by moving to a more
systemic, dynamic framework – a systemic management system, including
a systemic scorecard.
Nutzer