%0 Book %1 GVK213841150 %A Perreault, William D. %B Irwin-series in marketing %C Chicago u.a. %D 1997 %E McCarthy, Edmund Jerome %I Irwin %K imported %T Essentials of marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+213841150&sourceid=fbw_bibsonomy %7 7. ed %@ 0256183414

@book{GVK213841150, added-at = {2009-08-21T10:43:30.000+0200}, address = {Chicago [u.a.]}, author = {Perreault, {William D.}}, biburl = {https://www.bibsonomy.org/bibtex/2801f345dbaff204ef3cc05b43473095f/fbw_hannover}, edition = {7. ed}, editor = {McCarthy, {Edmund Jerome}}, interhash = {b4333d69f11d1985b906fba4d5095284}, intrahash = {801f345dbaff204ef3cc05b43473095f}, isbn = {0256183414}, keywords = {imported}, pagetotal = {XXVI, 613}, ppn_gvk = {213841150}, publisher = {Irwin}, series = {Irwin-series in marketing}, subtitle = {a global-managerial approach}, timestamp = {2009-08-21T10:44:05.000+0200}, title = {Essentials of marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+213841150&sourceid=fbw_bibsonomy}, year = 1997 }