Abstract
The objective of this study was to identify factors influencing the
intentions of Vietnamese hotel businesses to adopt environmentally
friendly practices. This was approached from the perspective of hotel
managers within the framework of the diffusion of innovations theory.
Participants were asked to evaluate the potential advantages and
barriers to the adoption of selected sustainable tourism practices
and to make an adoption/rejection decision based on their judgment.
Innovation characteristics were the most influential factors, being
highly correlated with the likelihood of adoption. External environment
characteristics were also highly correlated with intention to adopt
to environmentally friendly frameworks. Organizational characteristics
had a weaker relationship with the likelihood of adoption, except
for the attitude toward change/level of risk-taking.
Users
Please
log in to take part in the discussion (add own reviews or comments).