%0 Book %1 GVK522240526 %A Backhaus, Klaus %A Schneider, Helmut %C Stuttgart %D 2007 %I Schäffer-Poeschel %K Marketing Marketingpolitik Strategisches_Management Theorie %T Strategisches Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+522240526&sourceid=fbw_bibsonomy %@ 978-3-7910-2623-7

@book{GVK522240526, added-at = {2009-08-21T12:22:28.000+0200}, address = {Stuttgart}, author = {Backhaus, {Klaus} and Schneider, {Helmut}}, biburl = {https://www.bibsonomy.org/bibtex/2531d8a7be4658bd612830744f640eeba/fbw_hannover}, interhash = {c196ad96ee98091d9cca40742e725322}, intrahash = {531d8a7be4658bd612830744f640eeba}, isbn = {978-3-7910-2623-7}, keywords = {Marketing Marketingpolitik Strategisches_Management Theorie}, pagetotal = {XV, 291}, ppn_gvk = {522240526}, publisher = {Schäffer-Poeschel}, timestamp = {2009-08-21T12:22:49.000+0200}, title = {Strategisches Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+522240526&sourceid=fbw_bibsonomy}, year = 2007 }