%0 Conference Paper %1 conf/ecis/SchlangenottoK17 %A Schlangenotto, Darius %A Kundisch, Dennis %B ECIS %D 2017 %E Ramos, Isabel %E Tuunainen, Virpi %E Krcmar, Helmut %K dblp %T Achieving More by Paying Less? How Retailers can Benefit by Bidding Less Aggressively in Paid Search Auctions. %U http://dblp.uni-trier.de/db/conf/ecis/ecis2017.html#SchlangenottoK17

@inproceedings{conf/ecis/SchlangenottoK17, added-at = {2017-08-22T00:00:00.000+0200}, author = {Schlangenotto, Darius and Kundisch, Dennis}, biburl = {https://www.bibsonomy.org/bibtex/231a20e64eb513dedf839461d27accc82/dblp}, booktitle = {ECIS}, crossref = {conf/ecis/2017}, editor = {Ramos, Isabel and Tuunainen, Virpi and Krcmar, Helmut}, ee = {http://aisel.aisnet.org/ecis2017_rip/1}, interhash = {c50f9de8df82f3a1c411eafc2f1d9dd3}, intrahash = {31a20e64eb513dedf839461d27accc82}, keywords = {dblp}, timestamp = {2018-12-14T11:37:30.000+0100}, title = {Achieving More by Paying Less? How Retailers can Benefit by Bidding Less Aggressively in Paid Search Auctions.}, url = {http://dblp.uni-trier.de/db/conf/ecis/ecis2017.html#SchlangenottoK17}, year = 2017 }