%0 Book %1 GVK021842418 %A Howard, John A. %B McGraw-Hill series in marketing %C New York, NY u.a. %D 1977 %I McGraw-Hill %K imported %T Consumer behavior %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021842418&sourceid=fbw_bibsonomy %@ 007030520X

@book{GVK021842418, added-at = {2009-08-21T09:46:50.000+0200}, address = {New York, NY [u.a.]}, author = {Howard, {John A.}}, biburl = {https://www.bibsonomy.org/bibtex/293e5f21c69534c12cdcd178a5e0aa1e3/fbw_hannover}, interhash = {c5d0a0640c88c241a005c4c81ff03ce1}, intrahash = {93e5f21c69534c12cdcd178a5e0aa1e3}, isbn = {007030520X}, keywords = {imported}, pagetotal = {IX, 325}, ppn_gvk = {021842418}, publisher = {McGraw-Hill}, series = {McGraw-Hill series in marketing}, subtitle = {application of theory}, timestamp = {2009-08-21T09:47:48.000+0200}, title = {Consumer behavior}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021842418&sourceid=fbw_bibsonomy}, year = 1977 }