%0 Book %1 GVK300378602 %A Gerth, Norbert %C Ettlingen %D 1999 %I Fachverl. IM-Marketing-Forum %K Absatzweg Internet Marketing Marketingpolitik Online-Medien Telemarketing Theorie Vertriebsweg %T Online-Absatz %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+300378602&sourceid=fbw_bibsonomy %@ 3930047411

@book{GVK300378602, added-at = {2009-08-21T11:25:58.000+0200}, address = {Ettlingen}, author = {Gerth, {Norbert}}, biburl = {https://www.bibsonomy.org/bibtex/2511dd7d2a8e3eb1c746a6fdfd93a87f5/fbw_hannover}, interhash = {1c63401980eeeea1e42568652839d4e3}, intrahash = {511dd7d2a8e3eb1c746a6fdfd93a87f5}, isbn = {3930047411}, keywords = {Absatzweg Internet Marketing Marketingpolitik Online-Medien Telemarketing Theorie Vertriebsweg}, pagetotal = {357}, ppn_gvk = {300378602}, publisher = {Fachverl. IM-Marketing-Forum}, subtitle = {eine Analyse des Einsatzes von Online-Medien als Absatzkanal ; [strategische Bedeutung, strukturelle Implikationen, Erfolgswirkungen]}, timestamp = {2009-08-21T11:26:02.000+0200}, title = {Online-Absatz}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+300378602&sourceid=fbw_bibsonomy}, year = 1999 }