%0 Book %1 GVK110519493 %A Keller, Kevin Lane %B Report / Marketing science Institute %C Cambridge, Mass. %D 1991 %I Marketing Science Instit. %K imported %N 91,123 %T Conceptualizing, measuring, and managing customer-based brand equity %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+110519493&sourceid=fbw_bibsonomy

@book{GVK110519493, added-at = {2009-08-21T09:59:23.000+0200}, address = {Cambridge, Mass.}, author = {Keller, {Kevin Lane}}, biburl = {https://www.bibsonomy.org/bibtex/24d58030b0b70263b9bf62e108692fa06/fbw_hannover}, interhash = {c6920fd8a7c5323ead8e1319668944c8}, intrahash = {4d58030b0b70263b9bf62e108692fa06}, keywords = {imported}, number = {91,123}, pagetotal = {41 Bl}, ppn_gvk = {110519493}, publisher = {Marketing Science Instit.}, series = {Report / Marketing science Institute}, timestamp = {2009-08-21T09:59:45.000+0200}, title = {Conceptualizing, measuring, and managing customer-based brand equity}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+110519493&sourceid=fbw_bibsonomy}, year = 1991 }