%0 Journal Article %1 journals/dss/VerhoefSHL03 %A Verhoef, Peter C. %A Spring, Penny N. %A Hoekstra, Janny C. %A Leeflang, Peter S. H. %D 2003 %J Decis. Support Syst. %K dblp %N 4 %P 471-481 %T The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands. %U http://dblp.uni-trier.de/db/journals/dss/dss34.html#VerhoefSHL03 %V 34

@article{journals/dss/VerhoefSHL03, added-at = {2020-02-20T00:00:00.000+0100}, author = {Verhoef, Peter C. and Spring, Penny N. and Hoekstra, Janny C. and Leeflang, Peter S. H.}, biburl = {https://www.bibsonomy.org/bibtex/29f864522483ab46818650a5d7c2ab01e/dblp}, ee = {https://doi.org/10.1016/S0167-9236(02)00069-6}, interhash = {d061e2f2dbbaea7c9f3f4341b96bac64}, intrahash = {9f864522483ab46818650a5d7c2ab01e}, journal = {Decis. Support Syst.}, keywords = {dblp}, number = 4, pages = {471-481}, timestamp = {2020-02-21T11:38:19.000+0100}, title = {The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands.}, url = {http://dblp.uni-trier.de/db/journals/dss/dss34.html#VerhoefSHL03}, volume = 34, year = 2003 }