%0 Book %1 GVK021198799 %A Bennett, Peter D. %A Kassarjian, Harold H. %B Prentice-Hall foundations of marketing series %C Englewood Cliffs, NJ %D 1972 %I Prentice-Hall %K Consumer_behavior Consumption_(Economics) %T Consumer behavior %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021198799&sourceid=fbw_bibsonomy %@ 0131693832

@book{GVK021198799, added-at = {2009-08-21T12:29:29.000+0200}, address = {Englewood Cliffs, NJ}, author = {Bennett, {Peter D.} and Kassarjian, {Harold H.}}, biburl = {https://www.bibsonomy.org/bibtex/24b66d54ea3fe2d5c01721dd3f66d0f3c/fbw_hannover}, interhash = {d675337c7f82cda87a96c5d96b6b2013}, intrahash = {4b66d54ea3fe2d5c01721dd3f66d0f3c}, isbn = {0131693832}, keywords = {Consumer_behavior Consumption_(Economics)}, pagetotal = {X, 134}, ppn_gvk = {021198799}, publisher = {Prentice-Hall}, series = {Prentice-Hall foundations of marketing series}, timestamp = {2009-08-21T12:29:29.000+0200}, title = {Consumer behavior}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021198799&sourceid=fbw_bibsonomy}, year = 1972 }