%0 Book %1 GVK031984819 %A Berndt, Ralph %B Springer-Lehrbuch %C Berlin u.a. %D 1991 %I Springer %K Marketing %T Marketing-Management %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+031984819&sourceid=fbw_bibsonomy %@ 354053802X

@book{GVK031984819, added-at = {2009-08-21T09:55:59.000+0200}, address = {Berlin [u.a.]}, author = {Berndt, {Ralph}}, biburl = {https://www.bibsonomy.org/bibtex/2f3aa8209812812f42c965382a44c204e/fbw_hannover}, interhash = {d9cd0ffe992fead8c994230344657706}, intrahash = {f3aa8209812812f42c965382a44c204e}, isbn = {354053802X}, keywords = {Marketing}, pagetotal = {XII, 220}, ppn_gvk = {031984819}, publisher = {Springer}, series = {Springer-Lehrbuch}, timestamp = {2009-08-21T09:57:51.000+0200}, title = {Marketing-Management}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+031984819&sourceid=fbw_bibsonomy}, year = 1991 }