%0 Conference Paper %1 conf/dmbd/SilvaHCMEOPD19 %A Silva, Jesús %A Hernández-Fernández, Lissette %A Cuadrado, Esperanza Torres %A Mercado-Caruso, Nohora %A Espinosa, Carlos Rengifo %A Ortega, Felipe Acosta %A Palma, Hugo Hernández %A Jiménez-Delgado, Genett %B DMBD %D 2019 %E Tan, Ying %E Shi, Yuhui %I Springer %K dblp %P 34-43 %T Factors Affecting the Big Data Adoption as a Marketing Tool in SMEs. %U http://dblp.uni-trier.de/db/conf/dmbd/dmbd2019.html#SilvaHCMEOPD19 %V 1071 %@ 978-981-32-9563-6

@inproceedings{conf/dmbd/SilvaHCMEOPD19, added-at = {2023-09-30T00:00:00.000+0200}, author = {Silva, Jesús and Hernández-Fernández, Lissette and Cuadrado, Esperanza Torres and Mercado-Caruso, Nohora and Espinosa, Carlos Rengifo and Ortega, Felipe Acosta and Palma, Hugo Hernández and Jiménez-Delgado, Genett}, biburl = {https://www.bibsonomy.org/bibtex/28a2d1de2975fa4921aba7953545c4af5/dblp}, booktitle = {DMBD}, crossref = {conf/dmbd/2019}, editor = {Tan, Ying and Shi, Yuhui}, ee = {https://doi.org/10.1007/978-981-32-9563-6_4}, interhash = {df29d686e66392fce57fcc27fe4676d9}, intrahash = {8a2d1de2975fa4921aba7953545c4af5}, isbn = {978-981-32-9563-6}, keywords = {dblp}, pages = {34-43}, publisher = {Springer}, series = {Communications in Computer and Information Science}, timestamp = {2024-04-10T14:59:28.000+0200}, title = {Factors Affecting the Big Data Adoption as a Marketing Tool in SMEs.}, url = {http://dblp.uni-trier.de/db/conf/dmbd/dmbd2019.html#SilvaHCMEOPD19}, volume = 1071, year = 2019 }