%0 Book %1 GVK386497346 %A Smith, Scott M. %C Thousand Oaks, Calif. u.a. %D 2005 %E Albaum, Gerald S. %I Sage %K Marketing_research Marketingforschung Marktforschung Theorie USA %T Fundamentals of marketing research %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+386497346&sourceid=fbw_bibsonomy %@ 0761988521

@book{GVK386497346, added-at = {2009-08-21T12:16:51.000+0200}, address = {Thousand Oaks, Calif. [u.a.]}, author = {Smith, {Scott M.}}, biburl = {https://www.bibsonomy.org/bibtex/2cd6960b2a0b281ff4ddfd8ca5439cced/fbw_hannover}, editor = {Albaum, {Gerald S.}}, interhash = {e349343d10efbf5ee5d7ad05627474f7}, intrahash = {cd6960b2a0b281ff4ddfd8ca5439cced}, isbn = {0761988521}, keywords = {Marketing_research Marketingforschung Marktforschung Theorie USA}, pagetotal = {XII, 881}, ppn_gvk = {386497346}, publisher = {Sage}, timestamp = {2009-08-21T12:17:32.000+0200}, title = {Fundamentals of marketing research}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+386497346&sourceid=fbw_bibsonomy}, year = 2005 }