%0 Book %1 GVK23415084X %A Berndt, Ralph %A Altobelli, Claudia Fantapié %A Sander, Matthias %C Berlin u.a. %D 1997 %I Springer %K Internationales_Marketing Markenpolitik Marketing %T Internationale Marketing-Politik %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+23415084X&sourceid=fbw_bibsonomy %@ 3540633227

@book{GVK23415084X, added-at = {2009-08-21T11:18:40.000+0200}, address = {Berlin [u.a.]}, author = {Berndt, {Ralph} and Altobelli, {Claudia} Fantapié and Sander, {Matthias}}, biburl = {https://www.bibsonomy.org/bibtex/2a459f3016fc15821a3e5891f3e241735/fbw_hannover}, interhash = {e5f440e5e950c311f5ccd610e4a97aca}, intrahash = {a459f3016fc15821a3e5891f3e241735}, isbn = {3540633227}, keywords = {Internationales_Marketing Markenpolitik Marketing}, pagetotal = {XXI, 442}, ppn_gvk = {23415084X}, publisher = {Springer}, timestamp = {2009-08-21T11:20:34.000+0200}, title = {Internationale Marketing-Politik}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+23415084X&sourceid=fbw_bibsonomy}, year = 1997 }