%0 Book %1 GVK16409301X %A Scharf, Andreas %A Schubert, Bernd %B UTB für Wissenschaft %C Stuttgart %D 1995 %I Schäffer-Poeschel %K Marketing %T Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+16409301X&sourceid=fbw_bibsonomy %@ 3825218155

@book{GVK16409301X, added-at = {2009-08-21T10:05:12.000+0200}, address = {Stuttgart}, author = {Scharf, {Andreas} and Schubert, {Bernd}}, biburl = {https://www.bibsonomy.org/bibtex/292447bda841f9d2e6ba700cc381a467c/fbw_hannover}, interhash = {e723f6ce573b21e4d0d09afd186553bf}, intrahash = {92447bda841f9d2e6ba700cc381a467c}, isbn = {3825218155}, keywords = {Marketing}, pagetotal = {XII, 424}, ppn_gvk = {16409301X}, publisher = {Schäffer-Poeschel}, series = {UTB für Wissenschaft}, subtitle = {Einführung in Theorie und Praxis}, timestamp = {2009-08-21T10:15:19.000+0200}, title = {Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+16409301X&sourceid=fbw_bibsonomy}, year = 1995 }