%0 Conference Paper %1 conf/icis/ShenCH16 %A Shen, Yi %A Chan, Hock Chuan %A Heng, Cheng Suang %B ICIS %D 2016 %E Ågerfalk, Pär J. %E Levina, Natalia %E Kien, Sia Siew %I Association for Information Systems %K dblp %T The Medium Matters: Effects on What Consumers Talk about Regarding Movie Trailers. %U http://dblp.uni-trier.de/db/conf/icis/icis2016.html#ShenCH16 %@ 978-0-9966831-3-5

@inproceedings{conf/icis/ShenCH16, added-at = {2016-11-22T00:00:00.000+0100}, author = {Shen, Yi and Chan, Hock Chuan and Heng, Cheng Suang}, biburl = {https://www.bibsonomy.org/bibtex/28300c6781ef8e0c02cafff7271f28989/dblp}, booktitle = {ICIS}, crossref = {conf/icis/2016}, editor = {Ågerfalk, Pär J. and Levina, Natalia and Kien, Sia Siew}, ee = {http://aisel.aisnet.org/icis2016/Human-ComputerInteraction/Presentations/12}, interhash = {e92acb8af5718b00b610ed988e02a3ad}, intrahash = {8300c6781ef8e0c02cafff7271f28989}, isbn = {978-0-9966831-3-5}, keywords = {dblp}, publisher = {Association for Information Systems}, timestamp = {2017-05-24T12:38:38.000+0200}, title = {The Medium Matters: Effects on What Consumers Talk about Regarding Movie Trailers.}, url = {http://dblp.uni-trier.de/db/conf/icis/icis2016.html#ShenCH16}, year = 2016 }