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%0 Conference Paper
%1 conf/icis/SongWO0LT21
%A Song, Danyang
%A Wang, Shichao
%A Ou, Carol
%A Chen, Xi
%A Liu, Ruitao
%A Tang, Haihong
%B ICIS
%D 2021
%E Valacich, Joe S.
%E Barua, Anitesh
%E Wright, Ryan T.
%E Kankanhalli, Atreyi
%E Li, Xitong
%E Miranda, Shaila
%I Association for Information Systems
%K dblp
%T How Do Video Features Matter in Visual Advertising? An Elaboration Likelihood Model Perspective.
%U http://dblp.uni-trier.de/db/conf/icis/icis2021.html#SongWO0LT21
%@ 978-1-7336325-9-1
@inproceedings{conf/icis/SongWO0LT21,
added-at = {2022-07-22T00:00:00.000+0200},
author = {Song, Danyang and Wang, Shichao and Ou, Carol and Chen, Xi and Liu, Ruitao and Tang, Haihong},
biburl = {https://www.bibsonomy.org/bibtex/2bf108afa34c8067a51162e341e8435be/dblp},
booktitle = {ICIS},
crossref = {conf/icis/2021},
editor = {Valacich, Joe S. and Barua, Anitesh and Wright, Ryan T. and Kankanhalli, Atreyi and Li, Xitong and Miranda, Shaila},
ee = {https://aisel.aisnet.org/icis2021/digital_commerce/digital_commerce/8},
interhash = {ee0b5c20f5450989cde618e2168e30c3},
intrahash = {bf108afa34c8067a51162e341e8435be},
isbn = {978-1-7336325-9-1},
keywords = {dblp},
publisher = {Association for Information Systems},
timestamp = {2024-04-09T19:23:03.000+0200},
title = {How Do Video Features Matter in Visual Advertising? An Elaboration Likelihood Model Perspective.},
url = {http://dblp.uni-trier.de/db/conf/icis/icis2021.html#SongWO0LT21},
year = 2021
}