%0 Book %1 GVK027373223 %A Meffert, Heribert %B Gabler-Lehrbuch %C Wiesbaden %D 1986 %I Gabler %K Marketing Marktforschung %T Marktforschung %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+027373223&sourceid=fbw_bibsonomy %@ 3409136061

@book{GVK027373223, added-at = {2009-08-21T09:55:59.000+0200}, address = {Wiesbaden}, author = {Meffert, {Heribert}}, biburl = {https://www.bibsonomy.org/bibtex/28e77be7d6488b7d95695f70bb5c0e450/fbw_hannover}, interhash = {ef79225693aebc329651f211ad49323e}, intrahash = {8e77be7d6488b7d95695f70bb5c0e450}, isbn = {3409136061}, keywords = {Marketing Marktforschung}, pagetotal = {252}, ppn_gvk = {027373223}, publisher = {Gabler}, series = {Gabler-Lehrbuch}, subtitle = {Grundriss mit Fallstudien}, timestamp = {2009-08-21T09:57:28.000+0200}, title = {Marktforschung}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+027373223&sourceid=fbw_bibsonomy}, year = 1986 }