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%0 Conference Paper
%1 conf/whiceb/PengXPQ14
%A Peng, Jianping
%A Xiao, Wenbin
%A Peng, Le
%A Quan, Jing
%B WHICEB
%D 2014
%I Association for Information Systems
%K dblp
%P 23
%T An Explorative Study of the Effectiveness of Mobile Advertising.
%U http://dblp.uni-trier.de/db/conf/whiceb/whiceb2014.html#PengXPQ14
@inproceedings{conf/whiceb/PengXPQ14,
added-at = {2023-03-02T00:00:00.000+0100},
author = {Peng, Jianping and Xiao, Wenbin and Peng, Le and Quan, Jing},
biburl = {https://www.bibsonomy.org/bibtex/25dfd27144adb67e6434557e44151c3b8/dblp},
booktitle = {WHICEB},
crossref = {conf/whiceb/2014},
ee = {http://aisel.aisnet.org/whiceb2014/23},
interhash = {efae1b1bb56abb3255aae42cc9d7d801},
intrahash = {5dfd27144adb67e6434557e44151c3b8},
keywords = {dblp},
pages = 23,
publisher = {Association for Information Systems},
timestamp = {2024-04-10T21:45:06.000+0200},
title = {An Explorative Study of the Effectiveness of Mobile Advertising.},
url = {http://dblp.uni-trier.de/db/conf/whiceb/whiceb2014.html#PengXPQ14},
year = 2014
}
