Article,
New Zealand in Translation: Presenting a Country's Image in a Government Website
The Translation Journal, (2008)
Abstract
In this article, we examine how the image of New Zealand is presented in the Chinese translation of a press release titled 'Film spotlight spawns hot Kiwi destinations,' which is available at the website of the New Zealand Embassy in China. The differences between the original and the translation reveal that the presentation of New Zealand's image is driven by the purpose of promoting NZ as an exciting tourist attraction. Such a presentation uses the resource of seemingly contradictory aspects, and the translation recreates the original in an advertising style by adding, expanding, intensifying and reshaping the original to reinforce and magnify the original effect.
