%0 Book %1 GVK248966448 %A Malhotra, Naresh K. %C London u.a. %D 1999 %I Prentice-Hall %K Marketing Marktforschung %T Marketing research %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+248966448&sourceid=fbw_bibsonomy %7 3. ed %@ 0130131628

@book{GVK248966448, added-at = {2009-08-21T11:04:17.000+0200}, address = {London [u.a.]}, author = {Malhotra, {Naresh K.}}, biburl = {https://www.bibsonomy.org/bibtex/24807fd3ee271384cf06bf02bdec0c8c8/fbw_hannover}, edition = {3. ed}, interhash = {f65e7ce5d90220789db0869fcb13b6b3}, intrahash = {4807fd3ee271384cf06bf02bdec0c8c8}, isbn = {0130131628}, keywords = {Marketing Marktforschung}, pagetotal = {Getr. Zählung}, ppn_gvk = {248966448}, publisher = {Prentice-Hall}, subtitle = {an applied orientation}, timestamp = {2009-08-21T11:04:28.000+0200}, title = {Marketing research}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+248966448&sourceid=fbw_bibsonomy}, year = 1999 }