Stories of the Storytelling Organization: A Postmodern Analysis
of Disney as" Tamara-Land"
D. Boje. The Academy of Management Journal, 38 (4):
997--1035(1995)
Abstract
My purpose is to theorize Walt Disney enterprises as a storytelling
organization in which an active-reactive interplay of premodern,
modern, and postmodern discourses occurs. A postmodern analysis of
these multiple discourses reveals the marginalized voices and excluded
stories of a darker side of the Disney legend. Tamara, a play that
is also a discursive metaphor, is used to demonstrate a plurivocal
(multiple story interpretation) theory of competing organizational
discourses. Subsequent sections address storytelling organizational
theory, analyses of official accounts of Disney enterprises, and
less well known, even contrary, accounts. The article concludes with
implications for postmodern theory and future storytelling research
projects.
%0 Journal Article
%1 boje1995sso
%A Boje, D.M.
%D 1995
%I JSTOR
%J The Academy of Management Journal
%K MBA change_management dramaturgical_analysis social_construction sociology
%N 4
%P 997--1035
%T Stories of the Storytelling Organization: A Postmodern Analysis
of Disney as" Tamara-Land"
%V 38
%X My purpose is to theorize Walt Disney enterprises as a storytelling
organization in which an active-reactive interplay of premodern,
modern, and postmodern discourses occurs. A postmodern analysis of
these multiple discourses reveals the marginalized voices and excluded
stories of a darker side of the Disney legend. Tamara, a play that
is also a discursive metaphor, is used to demonstrate a plurivocal
(multiple story interpretation) theory of competing organizational
discourses. Subsequent sections address storytelling organizational
theory, analyses of official accounts of Disney enterprises, and
less well known, even contrary, accounts. The article concludes with
implications for postmodern theory and future storytelling research
projects.
@article{boje1995sso,
abstract = {My purpose is to theorize Walt Disney enterprises as a storytelling
organization in which an active-reactive interplay of premodern,
modern, and postmodern discourses occurs. A postmodern analysis of
these multiple discourses reveals the marginalized voices and excluded
stories of a darker side of the Disney legend. Tamara, a play that
is also a discursive metaphor, is used to demonstrate a plurivocal
(multiple story interpretation) theory of competing organizational
discourses. Subsequent sections address storytelling organizational
theory, analyses of official accounts of Disney enterprises, and
less well known, even contrary, accounts. The article concludes with
implications for postmodern theory and future storytelling research
projects.},
added-at = {2008-03-23T16:43:26.000+0100},
author = {Boje, D.M.},
biburl = {https://www.bibsonomy.org/bibtex/2006610526eef8014b365fff0b372161c/shangnan},
description = {MBA-Change},
interhash = {376b45bbed80a16ed028ef7e27e79f83},
intrahash = {006610526eef8014b365fff0b372161c},
journal = {The Academy of Management Journal},
keywords = {MBA change_management dramaturgical_analysis social_construction sociology},
number = 4,
owner = {test1},
pages = {997--1035},
publisher = {JSTOR},
timestamp = {2008-03-23T16:43:28.000+0100},
title = {{Stories of the Storytelling Organization: A Postmodern Analysis
of Disney as" Tamara-Land"}},
volume = 38,
year = 1995
}