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%0 Book
%1 GVK324317387
%A Keegan, Warren J.
%B The Prentice Hall international series in marketing
%C Upper Saddle River, NJ
%D 2002
%I Prentice Hall
%K Export_marketing_--_Management Export_marketing_--_Management_--_Case_studies Internationales_Marketing Marketingmanagement Theorie USA Welt
%T Global marketing management
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+324317387&sourceid=fbw_bibsonomy
%7 7. ed
%@ 0130332712
@book{GVK324317387,
added-at = {2009-08-21T11:32:45.000+0200},
address = {Upper Saddle River, NJ},
author = {Keegan, {Warren J.}},
biburl = {https://www.bibsonomy.org/bibtex/2977573041ecbe10aeff2d81f7d5fcfd8/fbw_hannover},
edition = {7. ed},
interhash = {20c549495c44f3b18b68a5e719b5cd29},
intrahash = {977573041ecbe10aeff2d81f7d5fcfd8},
isbn = {0130332712},
keywords = {Export_marketing_--_Management Export_marketing_--_Management_--_Case_studies Internationales_Marketing Marketingmanagement Theorie USA Welt},
pagetotal = {XXV, 617},
ppn_gvk = {324317387},
publisher = {Prentice Hall},
series = {The Prentice Hall international series in marketing},
timestamp = {2009-08-21T11:32:57.000+0200},
title = {Global marketing management},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+324317387&sourceid=fbw_bibsonomy},
year = 2002
}