%0 Book %1 GVK025895494 %B Management und Marketing %C Landsberg/Lech %D 1991 %E Töpfer, Armin %E Sommerlatte, Tom %I Verl. Moderne Industrie %K Marketing Technologie Technologiemanagement %T Technologie-Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+025895494&sourceid=fbw_bibsonomy %@ 3478213703

@book{GVK025895494, added-at = {2009-08-21T09:55:59.000+0200}, address = {Landsberg/Lech}, biburl = {https://www.bibsonomy.org/bibtex/28072855d31df4a408cef2b88226607d6/fbw_hannover}, editor = {Töpfer, {Armin} and Sommerlatte, {Tom}}, interhash = {2183c581f9408eab24eb2b7441c5a47f}, intrahash = {8072855d31df4a408cef2b88226607d6}, isbn = {3478213703}, keywords = {Marketing Technologie Technologiemanagement}, pagetotal = {536}, ppn_gvk = {025895494}, publisher = {Verl. Moderne Industrie}, series = {Management und Marketing}, subtitle = {die Integration von Technologie und Marketing als strategischer Erfolgsfaktor}, timestamp = {2009-08-21T09:56:10.000+0200}, title = {Technologie-Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+025895494&sourceid=fbw_bibsonomy}, year = 1991 }