%0 Report %1 WaFaW09 %A Wagner, R. %A Falkenreck, C. %C Universität Kassel %D 2009 %K 2009 B-to-B_markets Direktmarketing_im_Wandel Hofstede's_scores causal_relationships corporate_reputation cultural_systems customer_satisfaction myown national_culture reputation_transfer structural_model_of_reputation_transfer working-paper %N 7 %T Customers` Propensity to Leave a B-2-B Relationship in Health Care Marketing

@techreport{WaFaW09, added-at = {2009-07-07T13:39:10.000+0200}, address = {Universit\"at Kassel}, author = {Wagner, R. and Falkenreck, C.}, biburl = {https://www.bibsonomy.org/bibtex/21b5ab5c421c0d9bd031ab0ce7d739b33/rwagner}, institution = {DMCC - Dialog Marketing Competence Center}, interhash = {bbfe21583eb353105412f2c203162bf6}, intrahash = {1b5ab5c421c0d9bd031ab0ce7d739b33}, keywords = {2009 B-to-B_markets Direktmarketing_im_Wandel Hofstede's_scores causal_relationships corporate_reputation cultural_systems customer_satisfaction myown national_culture reputation_transfer structural_model_of_reputation_transfer working-paper}, number = 7, timestamp = {2012-04-26T13:11:38.000+0200}, title = {{C}ustomers` {P}ropensity to {L}eave a {B}-2-{B} {R}elationship in {H}ealth {C}are {M}arketing}, type = {Dahlhoff, D. and Mann, A. and Wagner, R.}, year = 2009 }