%0 Conference Paper %1 Reichwald00 %A Reichwald, Ralf %A Piller, Frank T. %A Möslein, Kathrin %B Proceedings of the Workshop on Information Systems for Mass Customization (ISMC) %D 2000 %K ecommerce personalization product %T Mass Customization Concepts for the E-Conomy --- Four Strategies to create Competitive Adantage With Customized Goods and Services on the Internet

@inproceedings{Reichwald00, added-at = {2008-11-26T13:20:43.000+0100}, author = {Reichwald, Ralf and Piller, Frank T. and M{\"o}slein, Kathrin}, biburl = {https://www.bibsonomy.org/bibtex/21f7b99e90cc0994f3c394572851b55c8/portmann}, booktitle = {Proceedings of the Workshop on Information Systems for Mass Customization (ISMC)}, file = {Reichwald01.pdf:Reichwald01.pdf:PDF}, interhash = {995e240f457120b069e17b59d3ee4673}, intrahash = {1f7b99e90cc0994f3c394572851b55c8}, keywords = {ecommerce personalization product}, timestamp = {2008-11-26T13:20:55.000+0100}, title = {Mass Customization Concepts for the E-Conomy --- Four Strategies to create Competitive Adantage With Customized Goods and Services on the Internet}, year = 2000 }