%0 Journal Article %1 koerver2003rbc %A Koerver, F. %A Ruler, B. %D 2003 %I Emerald Group Publishing Limited %J Journal of Communication Management %K corporate_communication corporate_identity marketing marketing_communication %N 3 %P 197--208 %T The relationship between corporate identity structures and communication structures %V 7 %X Frank Koerver is a corporate communication consultant at Bennis Porter Novelli, the Dutch member of the international Porter Novelli network. Frank holds a Master’s degree from the Free University of Amsterdam and a Bachelor’s degree from Fontys University in Eindhoven. Betteke van Ruler is an associate professor in communication science and communication management at the Free University of Amsterdam. She carries out research into the relation between organisation and communication, and communication management. Abstract Organisations differ in the ways that they organise their communication disciplines. Contemporary literature features contributions from a number of noted authors, all focusing on the centralisation of communication. Scant attention, however, is paid to factors that are potentially capable of identifying the differences to be found in practice. This paper describes the results of a qualitative research project involving 16 major companies in the Netherlands. This project was initiated by Bennis Porter Novelli and designed to investigate the influence of corporate identity structure on the organisation’s communication structure. The research clearly shows that organisations with monolithic, branded and endorsed identity structures differ in the way they structure and coordinate their external communication disciplines. KEYWORDS: coordination of communication, corporate identity structures, public relations, marketing communication, corporate communication, common starting points

@article{koerver2003rbc, abstract = {Frank Koerver is a corporate communication consultant at Bennis Porter Novelli, the Dutch member of the international Porter Novelli network. Frank holds a Master’s degree from the Free University of Amsterdam and a Bachelor’s degree from Fontys University in Eindhoven. Betteke van Ruler is an associate professor in communication science and communication management at the Free University of Amsterdam. She carries out research into the relation between organisation and communication, and communication management. Abstract Organisations differ in the ways that they organise their communication disciplines. Contemporary literature features contributions from a number of noted authors, all focusing on the centralisation of communication. Scant attention, however, is paid to factors that are potentially capable of identifying the differences to be found in practice. This paper describes the results of a qualitative research project involving 16 major companies in the Netherlands. This project was initiated by Bennis Porter Novelli and designed to investigate the influence of corporate identity structure on the organisation’s communication structure. The research clearly shows that organisations with monolithic, branded and endorsed identity structures differ in the way they structure and coordinate their external communication disciplines. KEYWORDS: coordination of communication, corporate identity structures, public relations, marketing communication, corporate communication, common starting points}, added-at = {2008-03-29T11:46:35.000+0100}, author = {Koerver, F. and Ruler, B.}, biburl = {https://www.bibsonomy.org/bibtex/239b4232320c0693ccac51f4344f87af5/acf}, interhash = {4fd5a903c59ee9b713f5a2e57f26087f}, intrahash = {39b4232320c0693ccac51f4344f87af5}, journal = {Journal of Communication Management}, keywords = {corporate_communication corporate_identity marketing marketing_communication}, number = 3, pages = {197--208}, publisher = {Emerald Group Publishing Limited}, timestamp = {2008-03-29T11:46:35.000+0100}, title = {{The relationship between corporate identity structures and communication structures}}, volume = 7, year = 2003 }