This paper considers the possibility that early sociological interest in the integrative role of mass communication may have been undermined (1) by the short-run study of media '' campaigns,'' and the declaration that such persuasive efforts have only '' limited effect''; (2) by the wrangling over theories of '' mass society''; and (3) by a quasi-journalistic emphasis on '' media events.'' In spite of the theoretical basis for reconciling these traditions, the rift over the academic locus of communications research has not been repaired.
%0 Journal Article
%1 katz_why_2009
%A Katz, Elihu
%D 2009
%J The American Sociologist
%K basr columbia institutional intellectual internalist mass-communication mass-society media-effects powerful-to-limited-effects sociology united-states
%N 3
%P 167--174
%R 10.1007/s12108-009-9077-y
%T Why Sociology Abandoned Communication
%V 40
%X This paper considers the possibility that early sociological interest in the integrative role of mass communication may have been undermined (1) by the short-run study of media '' campaigns,'' and the declaration that such persuasive efforts have only '' limited effect''; (2) by the wrangling over theories of '' mass society''; and (3) by a quasi-journalistic emphasis on '' media events.'' In spite of the theoretical basis for reconciling these traditions, the rift over the academic locus of communications research has not been repaired.
@article{katz_why_2009,
abstract = {This paper considers the possibility that early sociological interest in the integrative role of mass communication may have been undermined (1) by the short-run study of media '' campaigns,'' and the declaration that such persuasive efforts have only '' limited effect''; (2) by the wrangling over theories of '' mass society''; and (3) by a quasi-journalistic emphasis on '' media events.'' In spite of the theoretical basis for reconciling these traditions, the rift over the academic locus of communications research has not been repaired.},
added-at = {2019-08-29T01:56:31.000+0200},
author = {Katz, Elihu},
biburl = {https://www.bibsonomy.org/bibtex/23d9e747567e691eeb4143216229c1807/jpooley},
doi = {10.1007/s12108-009-9077-y},
interhash = {7af82c593941ecb5f7b8674e61020cbf},
intrahash = {3d9e747567e691eeb4143216229c1807},
issn = {0003-1232},
journal = {The American Sociologist},
keywords = {basr columbia institutional intellectual internalist mass-communication mass-society media-effects powerful-to-limited-effects sociology united-states},
month = sep,
number = 3,
pages = {167--174},
timestamp = {2019-08-29T01:56:31.000+0200},
title = {Why {{Sociology Abandoned Communication}}},
volume = 40,
year = 2009
}