%0 Journal Article %1 reinsch_business_1996 %A Reinsch, N. Lamar %D 1996 %J Management Communication Quarterly %K composition disciplinarity intellectual internalist organizational-communication rhetoric %N 1 %P 27--49 %R 10.1177/0893318996010001003 %T Business Communication: Present, Past, and Future %V 10 %X Business communication has a long history, stretching back to the origins of rhetoric as a scholarly endeavor and, even further, back to the origins of business practice. Today, business communication exists in the United States as a university-level academic field that emphasizes writing instruction for undergraduate business students. For the future, business communication should continue to emphasize and to improve education in written composition while it strives to produce a larger quantity of excellent research.

@article{reinsch_business_1996, abstract = {Business communication has a long history, stretching back to the origins of rhetoric as a scholarly endeavor and, even further, back to the origins of business practice. Today, business communication exists in the United States as a university-level academic field that emphasizes writing instruction for undergraduate business students. For the future, business communication should continue to emphasize and to improve education in written composition while it strives to produce a larger quantity of excellent research.}, added-at = {2019-08-29T01:56:31.000+0200}, author = {Reinsch, N. Lamar}, biburl = {https://www.bibsonomy.org/bibtex/23f86f6244dad51d23b1460d3387bbe49/jpooley}, doi = {10.1177/0893318996010001003}, interhash = {e65bdcd06ea2e452e4d8e72c255e521b}, intrahash = {3f86f6244dad51d23b1460d3387bbe49}, issn = {1552-6798}, journal = {Management Communication Quarterly}, keywords = {composition disciplinarity intellectual internalist organizational-communication rhetoric}, number = 1, pages = {27--49}, timestamp = {2019-08-29T01:56:31.000+0200}, title = {Business {{Communication}}: {{Present}}, {{Past}}, and {{Future}}}, volume = 10, year = 1996 }