%0 Book %1 UBHD2133437 %A Esch, Franz-Rudolf %A Armbrecht, Wolfgang %C Wiesbaden %D 2009 %I Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden %K marke markenführung %T Best Practice der Markenführung %@ 9783834980922

@book{UBHD2133437, added-at = {2009-06-05T05:14:52.000+0200}, address = {Wiesbaden}, author = {Esch, Franz-Rudolf and Armbrecht, Wolfgang}, biburl = {https://www.bibsonomy.org/bibtex/24f163500d16b41a35ea8d17d49714fe9/ww_hoax}, description = {OPAC-UNIBI}, interhash = {077bfc70a2156b95adca51a6ab26b009}, intrahash = {4f163500d16b41a35ea8d17d49714fe9}, isbn = {9783834980922}, keywords = {marke markenführung}, publisher = {Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden}, timestamp = {2009-06-05T05:14:52.000+0200}, title = {Best Practice der Markenführung}, year = 2009 }