%0 Book %1 GVK366332422 %A Friedrichs-Schmidt, Silke %B Arbeitspapier zur Schriftenreihe Schwerpunkt Marketing %C München %D 2003 %I FGM-Verl. %K Customer_Relationship_Management Kundenwert Marktsegmentierung Privatkundengeschäft %N 140 %T Wertorientierte Kundensegmentierung %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+366332422&sourceid=fbw_bibsonomy %@ 3934491278

@book{GVK366332422, added-at = {2009-08-21T12:15:08.000+0200}, address = {München}, author = {Friedrichs-Schmidt, {Silke}}, biburl = {https://www.bibsonomy.org/bibtex/24feca958c8e5b9f129331e999b7d8d3c/fbw_hannover}, interhash = {9593e85432cca30ef26ed3aac69fbf6d}, intrahash = {4feca958c8e5b9f129331e999b7d8d3c}, isbn = {3934491278}, keywords = {Customer_Relationship_Management Kundenwert Marktsegmentierung Privatkundengeschäft}, number = 140, pagetotal = {111}, ppn_gvk = {366332422}, publisher = {FGM-Verl.}, series = {Arbeitspapier zur Schriftenreihe Schwerpunkt Marketing}, subtitle = {State of the Art und Praxisbeispiele}, timestamp = {2009-08-21T12:15:41.000+0200}, title = {Wertorientierte Kundensegmentierung}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+366332422&sourceid=fbw_bibsonomy}, year = 2003 }