Online social networking sites like MySpace, Facebook, and Flickr have become a popular way to share and disseminate content. Their massive popularity has led to viral marketing techniques that attempt to spread content, products, and ideas on these sites. However, there is little data publicly available on viral propagation in the real world and few studies have characterized how information spreads over current online social networks.
%0 Conference Paper
%1 citeulike:4375813
%A Cha, Meeyoung
%A Mislove, Alan
%A Gummadi, Krishna P.
%B WWW '09: Proceedings of the 18th international conference on World wide web
%C New York, NY, USA
%D 2009
%I ACM
%K ranking, reputation, social, time
%P 721--730
%R 10.1145/1526709.1526806
%T A measurement-driven analysis of information propagation in the flickr social network
%U http://dx.doi.org/10.1145/1526709.1526806
%X Online social networking sites like MySpace, Facebook, and Flickr have become a popular way to share and disseminate content. Their massive popularity has led to viral marketing techniques that attempt to spread content, products, and ideas on these sites. However, there is little data publicly available on viral propagation in the real world and few studies have characterized how information spreads over current online social networks.
%@ 978-1-60558-487-4
@inproceedings{citeulike:4375813,
abstract = {Online social networking sites like MySpace, Facebook, and Flickr have become a popular way to share and disseminate content. Their massive popularity has led to viral marketing techniques that attempt to spread content, products, and ideas on these sites. However, there is little data publicly available on viral propagation in the real world and few studies have characterized how information spreads over current online social networks.},
added-at = {2009-08-06T15:16:38.000+0200},
address = {New York, NY, USA},
author = {Cha, Meeyoung and Mislove, Alan and Gummadi, Krishna P.},
biburl = {https://www.bibsonomy.org/bibtex/253230b1581dddd291b1ec42e0b50fd1b/chato},
booktitle = {WWW '09: Proceedings of the 18th international conference on World wide web},
citeulike-article-id = {4375813},
citeulike-linkout-0 = {http://portal.acm.org/citation.cfm?id=1526709.1526806},
citeulike-linkout-1 = {http://dx.doi.org/10.1145/1526709.1526806},
doi = {10.1145/1526709.1526806},
interhash = {9543a48368a9f38ebaddcf1ba590d2c6},
intrahash = {53230b1581dddd291b1ec42e0b50fd1b},
isbn = {978-1-60558-487-4},
keywords = {ranking, reputation, social, time},
location = {Madrid, Spain},
pages = {721--730},
posted-at = {2009-04-22 17:22:26},
priority = {4},
publisher = {ACM},
timestamp = {2009-08-06T15:16:42.000+0200},
title = {A measurement-driven analysis of information propagation in the flickr social network},
url = {http://dx.doi.org/10.1145/1526709.1526806},
year = 2009
}