%0 Book %1 GVK043011551 %A Westermann, Herbert %B Grundlagen und Praxis der Betriebswirtschaft %C Berlin %D 1972 %I Schmidt %K Marketingmanagement %N 29 %T Marketing-Management %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+043011551&sourceid=fbw_bibsonomy %@ 3503008942

@book{GVK043011551, added-at = {2009-08-21T12:31:59.000+0200}, address = {Berlin}, author = {Westermann, {Herbert}}, biburl = {https://www.bibsonomy.org/bibtex/2d0b824dbc1e9c745cabbdbba9f1a653f/fbw_hannover}, interhash = {253ff05fe8fbee4e4e66c55b0579e599}, intrahash = {d0b824dbc1e9c745cabbdbba9f1a653f}, isbn = {3503008942}, keywords = {Marketingmanagement}, number = 29, pagetotal = {199}, ppn_gvk = {043011551}, publisher = {Schmidt}, series = {Grundlagen und Praxis der Betriebswirtschaft}, subtitle = {Informationsbeschaffung und Instrumenteneinsatz in entscheidungsorientierter Sicht}, timestamp = {2009-08-21T12:32:01.000+0200}, title = {Marketing-Management}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+043011551&sourceid=fbw_bibsonomy}, year = 1972 }